I create and manage Google Ads campaigns and set up web analytics tracking so you can clearly see what’s working, what’s not, and where to improve your marketing performance.
1.5
Years of experience
60k+
Ad impressions managed
15–30%
Typical improvement in key KPIs
Worked with
Junior Google Ads & Web Analytics Specialist
Core Stack
Google Ads, GA4, GTM
Strength
Professional account setup, robust tracking, clear reporting
Focus
Small biz, local services, early‑stage
Campaign & Analytics Snapshot
Recent client work
Ad Spend Managed
$3.5k
Across several small accounts
Conversions
+25%
Average improvement
Tracking
100%
Events tracked in GA4
Example trend showing improved performance after restructuring campaigns and fixing tracking.
I help small businesses and early‑stage teams set up Google Ads and web analytics the right way—from account structure and conversion tracking to basic reporting dashboards.
With about 1.5 years of hands‑on experience, I’ve worked on real accounts, fixed broken tracking, and improved performance step by step. I value clarity, simple explanations, and making sure every click is measured.
Expertise
Professional campaign architecture, data‑driven optimization, and performance reporting
Tools
Google Ads, GA4, GTM, Looker Studio
Approach
Simple structures, clear goals, step‑by‑step optimization
Process
Audit & tracking check
Review your Google Ads and analytics setup to make sure conversions and key events are tracked correctly.
Structure & keyword setup
Organize campaigns, ad groups, and keywords around your main services and search intent.
Testing & optimization
Test ads, adjust bids, refine negatives, and improve performance based on the data you’re seeing.
Reporting & next steps
Share simple reports so you can understand results and decide what to test or scale next.
Ideal for small businesses, local services, and early‑stage projects that need a solid Google Ads and analytics foundation.
Available for part‑time, project‑based, or freelance collaborations.
Create or clean up your Google Ads account so your budget is focused on the right keywords and audiences.
Set up GA4 and GTM so you can track form fills, button clicks, and other key actions on your website.
Review your existing Google Ads and analytics setup and suggest practical fixes to improve performance.
A few examples of how I’ve used Google Ads and analytics to improve results for smaller accounts.
Set up a new Google Ads account and GA4 tracking for a local service business, including contact form and call tracking.
Timeframe
2 months
Consistent weekly leads
Budget
≈ $500 / month
E‑commerce • Analytics
Fixed duplicate events, set up basic e‑commerce tracking, and created a Looker Studio dashboard the founder can check weekly.
Events
10+ key actions tracked
Outcome
Reliable data for decisions
Personal Project • Practice
Used a small test budget and demo accounts to practice different bidding strategies, ad types, and tracking setups.
Experiments
Multiple test campaigns
Focus
Learning and practice
Professional Project • B2B SaaS
Audited an existing Google Ads account for a small B2B SaaS tool, restructured campaigns, and aligned keywords with high‑intent search terms to generate more qualified demo requests.
Result
32% more demo requests
Cost per lead
Reduced by ≈ 18%
Simple, honest feedback from small business owners and collaborators.
“Our tracking was all over the place. After working with Alex, we finally understand where our leads come from and what each channel costs us.”
Jordan Lee
Owner, Local Service Business
“Alex set up our Google Ads from scratch and explained everything clearly. We started getting consistent enquiries within the first month.”
Mia González
Founder, Small Online Brand
“He helped me understand GA4 in a simple way and built a dashboard I actually use. It’s much easier now to see what’s happening on my site.”
Samir Patel
Solo Entrepreneur
Contact
Tell me a bit about your account and current setup, and I’ll reply with ideas on what we can fix or improve first.